Seller's expectations: Marketing the home to potential buyers When hiring a real estate agency to sell your home, there are levels of service that you should expect. These services include helping to price the home competitively to sell within your time frame, staging and pre-listing preparations, and negotiating offers and inspection issues. However, sell- ers often express that the most impor tant service is the marketing of the home to potential buyers. Over the years, the channels for different than those for historic home sites, or the multiple listing services For print, ad copy needs to convey the lifestyle of the home, but a direct mai postcard to target buyer areas can in- clude more detail and a call-to-action Cultivated and tiered gardens meander the hillside among stone walkways A convenient pass through makes for easy entertaining and opens to the grand scale great room with ... to visit an open house, for example Your home is one-of-a-kind, and it's important to hire an agency that creates a marketing plan around your home, rather than make your home fit their plan. "Customized" is, unfortu nately, a term used too readily and not applied often enough. River Valley is a locally owned and operated, full service, real estate marketing resources have expanded considerably. When previous genera- tions bought a home, they looked at the Thursday edition of the daily newspa- per, perused the small black and white pictures and called the agent listed if it looked interesting. In order to market a home today, a real estate company needs to be prepared to market in a va riety of directions reaching into a vari cessful campaign. This includes pro ing, print, social media and direct mail ety of areas to get the information about fessional photography, floor plans, and your property out to the buying public a written description of the home that and area agents An effective plan begins with high- ponents. From this, advertising should a website. Photos selected for websites more about our services. quality marketing collateral, which be custom-designed for the myriad of such as the New York Times might be company that specializes in the river towns and surrounding farm and resi dential communities. Our offices are in Lambertville, Flemington and New Hope. We welcome the opportunity to discuss the selling process with you, and invite you to contact owner Kim Ward Bacso directly at 908-616-2767 or kim@rivervalleyrealtynj.comto learn becomes the building blocks of a suc- ways to reach buyers: online market- For example, the video for social media needs to be less than 15 seconds to draw goes beyond its brick and mortar com- attention, and easily direct the buyer to Submitted by River Valley Realty Seller's expectations: Marketing the home to potential buyers When hiring a real estate agency to sell your home, there are levels of service that you should expect. These services include helping to price the home competitively to sell within your time frame, staging and pre-listing preparations, and negotiating offers and inspection issues. However, sell- ers often express that the most impor tant service is the marketing of the home to potential buyers. Over the years, the channels for different than those for historic home sites, or the multiple listing services For print, ad copy needs to convey the lifestyle of the home, but a direct mai postcard to target buyer areas can in- clude more detail and a call-to-action Cultivated and tiered gardens meander the hillside among stone walkways A convenient pass through makes for easy entertaining and opens to the grand scale great room with ... to visit an open house, for example Your home is one-of-a-kind, and it's important to hire an agency that creates a marketing plan around your home, rather than make your home fit their plan. "Customized" is, unfortu nately, a term used too readily and not applied often enough. River Valley is a locally owned and operated, full service, real estate marketing resources have expanded considerably. When previous genera- tions bought a home, they looked at the Thursday edition of the daily newspa- per, perused the small black and white pictures and called the agent listed if it looked interesting. In order to market a home today, a real estate company needs to be prepared to market in a va riety of directions reaching into a vari cessful campaign. This includes pro ing, print, social media and direct mail ety of areas to get the information about fessional photography, floor plans, and your property out to the buying public a written description of the home that and area agents An effective plan begins with high- ponents. From this, advertising should a website. Photos selected for websites more about our services. quality marketing collateral, which be custom-designed for the myriad of such as the New York Times might be company that specializes in the river towns and surrounding farm and resi dential communities. Our offices are in Lambertville, Flemington and New Hope. We welcome the opportunity to discuss the selling process with you, and invite you to contact owner Kim Ward Bacso directly at 908-616-2767 or kim@rivervalleyrealtynj.comto learn becomes the building blocks of a suc- ways to reach buyers: online market- For example, the video for social media needs to be less than 15 seconds to draw goes beyond its brick and mortar com- attention, and easily direct the buyer to Submitted by River Valley Realty