Kurfiss SIR owner and managers attend leadership conference On Sunday, October 7, the same day Guildford, a Kurfiss Sotheby's Interna tional Realty listing in Wyndmoor, was dent and CEO of Sotheby's Intemational featured by the Sotheby's International Realty corporate office in a full-page ad executives for the brand, the 500+attend- in the Sunday New York Times, Kurfiss ees from across the U.S. and the world SIR Chairman Donald Pearson and several learned about innovation and data-driven company managers arrived in Palm Beach, strategies to connect listings with home Florida, for the Sotheby's Inte buyers. Although some venture-capital Realty Leadership Conference. Held at The Breakers, the conference provided two publicity, their sales numbers don't hold up tial real estate." With presentations by Philip White, pres- Realty, and top operations and marketing funded brokerage"startups" gamer a lot of ys of information-rich sessions designed when compared to those of Sotheby's In to educate attendees about the impact of temational Realty's network of 960 offices new technology on real-estate marketing, n 72 countries and territories. It is the only competing successfully with "disruptors rel-estate brand with true global reach. in real estate, recruiting and retention and a new study of home-buyer behavior om Sotheby's International Realty network be- pleted by Forrester Research for Sotheby's cause we have a solid referral business with Intemational Realty, plus more topics. We already understand the power of the our fellow affiliates. The information we This was by far the best conference So- took away from this conference reinforced theby's International Realty has hosted for our ability to remain at the vanguard of management and owners," said Pearson ridential real estate in the greater Phila- "Each day's programming was a reminder delphia area," said Pearson. of how forward thinking the Sotheby's International Realty brand is when it comes to responding to changes affecting residen- From lefi to right, Associate Broker Stephanie Biello, Director of Marketing Valerie Patterson, Chairman Donald Pearson. Associate Broker Melodie Kahr and Assistant Submitted by Kurfiss Real Estate Director of Maketing Stephanie Viggiano.